# Flipping the funnel – the future of fundraising?

- Link: https://fundraising.co.uk/2008/02/23/flipping-funnel-future-fundraising/
- Published: 2008-02-23T07:17:11+00:00
- Author: Bryan Miller

**Recently I’ve been using an analogy originally promoted by online marketing pioneer
[Seth Godin](http://en.wikipedia.org/wiki/Seth_Godin) to help illustrate how individual
donor fundraisers, steeped in traditional direct marketing, need to evolve their
thinking to capitalise on the new opportunities being offered by [Web 2.0](http://givinginadigitalworld.wordpress.com/2007/07/20/what-is-web-20).**

[Read on at Giving in a Digital World…](http://givinginadigitalworld.wordpress.com/2008/02/15/flipping-the-funnel-the-future-of-fundraising/)

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