# The Ramblers Association appoints brand agency Spencer du Bois

- Link: https://fundraising.co.uk/2008/02/19/ramblers-association-appoints-brand-agency-spencer-du-bois/
- Published: 2008-02-19T16:16:55+00:00
- Author: Howard Lake

**The Ramblers’ Association has appointed not-for-profit branding specialists Spencer
du Bois to review its brand positioning and corporate identity. The charity, which
has campaigned for the rights of walkers for over seventy years, wants to “reach
a new generation of walkers and make people look at the association, its work, services
and membership benefits in a new way”.**

Spencer du Bois won the account following a three-way competitive pitch. The agency
has been given a wide ranging brief to rethink the current branding, messages and
positioning for both internal and external communications.

James Hale, Director of Marketing & Communications at [The Ramblers’ Association](http://www.ramblers.org.uk)
said: “Although we’ve seen steady membership growth, with over 135,000 members, 
it’s time to change public perceptions of the Association, reach out to a wider 
audience and continue to attract new members.

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“Recently, we succeeded in winning major lottery funding to establish urban walking
programmes under the title ‘Get Walking, Keep Walking’. Spencer du Bois has taken
time to understand our needs and we’re looking forward to working closely with them
on this exciting project.”

www.spencerdubois.co.uk

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