# Jewelled Mother's Day card to raise funds for breast cancer charities

- Link: https://fundraising.co.uk/2008/02/14/jewelled-mother039s-day-card-raise-funds-breast-cancer-charities/
- Published: 2008-02-14T12:37:13+00:00
- Author: Howard Lake

**Hallmark Cards and high street jeweller Beaverbrooks are creating a a bespoke 
diamond Mother’s Day card which will be auctioned for charity this month.**

The card will incorporate a one carat diamond, worth over £5,000, donated by Beaverbrooks.
Beaverbrooks will also set the diamond into a piece of jewellery after the auction
for the recipient.

All funds raised from the auction of the card will be donated to Breast Cancer Campaign
and Action Breast Cancer, a programme of the Irish Cancer Society, on top of Hallmark’s
£250,000 contribution as part of its Mother’s Day ‘Cards for a Cure™’ campaign.

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Three smaller replica cards have also been produced by the partnership, each featuring
one half-carat diamond. These cards will be featured as competition prizes in magazines
to further highlight the auction.

Hallmark’s ‘Cards for a Cure™’ campaign will also be supported by a national TV 
advertising campaign which will run from 15 February 2008.

www.hallmark.co.uk

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