# CIM updates marketing qualifications

- Link: https://fundraising.co.uk/2008/02/14/cim-updates-marketing-qualifications/
- Published: 2008-02-14T10:55:18+00:00
- Author: Howard Lake

**The Chartered Institute of Marketing has updated two of its four core marketing
qualifications. The Introductory Certificate in Marketing and the Professional Certificate
in Marketing will be taught from July 2008.**

They are the first professional marketing qualifications to incorporate the new 
National Occupational Standards in Marketing as specified by the Government-funded
Marketing and Sales Standards Setting Body (MSSSB).

The qualifications’ update follows consultation with academics, The Institute’s 
Accredited Study Centres, Studying Members, and employers, to ensure that the qualifications
are relevant for marketing practitioners.

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Professor Keith Fletcher, director of education at The Chartered Institute of Marketing
said of the updated qualifications: “Employers should see a real benefit from staff
taking the new qualifications as they will be equipped with practical skills to 
deliver value to the business”.

www.cim.co.uk