# Death from the sky…

- Link: https://fundraising.co.uk/2008/02/11/death-sky/
- Published: 2008-02-11T18:00:47+00:00
- Author: Howard Lake

My son Sam is currently travelling in Sri Lanka with his girlfriend, and suddenly
that balmy island, where tea used to come from, appears a death trap as I scan the
media anxious for news of anything affecting his survival. It’s not good: bombs 
explode in public places and death rains from the sky…

http://news.google.co.uk/news?sourceid=navclient&ie=UTF-8&rlz=1T4GZHY_enGB251GB251&
q=Sri+Lanka&um=1&hl=en&sa=X&oi=news_result&resnum=1&ct=title

The personal becomes the public, and you can bet were anything to happen it would
be my money winging its way to an appropriate charity.

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That set me thinking about the number of times I had talked to donors and discovered
that they had personal experiences which gave them a unique insight into the cause
and steeled their motivation to give. It may be their relative who has suffered 
or a personal experience which has convinced them that giving is something they 
must do; but it is so often personal and deeply felt that I feel we have only to
scratch a donor to find a beneficiary.

So, why don’t we do more to search for these stories in our demographic surveys,
talk specifically to our major and minor donors about their lives and research those
who the shock waves of our problem have hit hard?

 * **[Addison Lee Joins Computer Aid’s Growing Roster of Computer Equipment Donors](https://fundraising.co.uk/2008/02/15/addison-lee-joins-computer-aids-growing-roster-computer-equipment-donors/)**(
   15 February 2008)
 * **[700 retailers celebrate 175th anniversary of Retail Trust](https://fundraising.co.uk/2008/02/19/700-retailers-celebrate-175th-anniversary-retail-trust/)**(
   19 February 2008)
 * **[Computer Aid launches appeal for 50,000 PC and laptop donations](https://fundraising.co.uk/2008/02/29/computer-aid-launches-appeal-50000-pc-and-laptop-donations/)**(
   29 February 2008)