# Asthma UK highlight true danger of the condition

- Link: https://fundraising.co.uk/2008/02/08/asthma-uk-highlight-true-danger-condition/
- Published: 2008-02-08T16:56:07+00:00
- Author: Howard Lake

Asthma UK is launching a media campaign called ‘Don’t Wait’ to highlight the true
danger of asthma and raise vital funds to support research into the causes and treatment
of the condition which affects 1 in 5 households in the UK.

The nation-wide integrated campaign, which launches on Monday 11 February, uses 
the Don’t Wait message to urge people Don’t Wait to fund research today that could
save lives tomorrow and features in national press adverts and inserts, web adverts,
direct mail, PR activity and a microsite www.dont-wait.org

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The campaign, which follows a successful DRTV campaign, aims to make more people
aware of how serious asthma can be. In fact more people die each year of asthma 
than cervical cancer and testicular cancer combined and a shocking 2.6 million people
in the UK live on a knife edge because of difficult to control asthma. Sadly, they
face frequent hospital visits or can be stuck in their own homes, trapped by breathlessness.

Jenny, a 31 year old with asthma, comments: ‘I developed severe asthma when I was
18. Until then I guess I had the usual view – that somebody with asthma just felt
a bit wheezy now and then and needed to use an inhaler. Now I’ve seen it from the
other side as I fight for breath each day, frequently being admitted to hospital.
Asthma is deadly serious’.⌊Asthma UK - don't wait campaign image⌉

Neil Churchill, Asthma UK Chief Executive comments: ‘Asthma UK is one of the UK’s
major funders of asthma research, spending more than the Government in this area,
yet each year we are unable to support all of the high-quality research proposals
we receive due to lack of funds. Tragically every 7 hours a person dies following
an asthma attack, but with regular donations Asthma UK can continue to fund vital
research projects and bring about the breakthroughs that could save lives.’

Comedian Bill Bailey has also pledged his support for the campaign and comments,‘
Whether it’s been debilitating, sometimes life-threatening or more commonly just
annoying, asthma has been my unwelcome companion for most of my life. Anything which
helps people to function and live a normal life with asthma is a Good Thing. I offer
my wholehearted support to Asthma UK.’

To make a donation, visit www.dont-wait.org or for further information about Asthma
UK, visit our website www.asthma.org.uk.

Ends

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