# £2 a week 'will save the world'

- Link: https://fundraising.co.uk/2008/01/31/2-week-039will-save-world039/
- Published: 2008-01-31T15:41:40+00:00
- Author: Howard Lake

That was the headline on the Metro, a London free newspaper last week. It brings
tears to your eyes to think that the ask for a regular contribution from a charity
could achieve so much.

We’ve heard how important such appeals are: now Metro has confirmed that.⌊Two pound
a week - Metro front page⌉

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Unfortunately, it wasn’t charity fundraising that was getting the front page treatment.
Instead the headline referred to the amount each person in Britain will have to 
pay "to help Europe tackle climate change".

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