# Miniature Earth – statistics made compelling

- Link: https://fundraising.co.uk/2008/01/25/miniature-earth-statistics-made-compelling/
- Published: 2008-01-25T12:07:36+00:00
- Author: Howard Lake

Statistics are hard to make interesting and appealing, but creative video can achieve
it. While we’ve all heard the story of “[if the world’s population was 100 people, then…](http://www.odtmaps.com/behind_the_maps/population_map/state-of-village-stats.asp)“,(
or [1000 people](http://www.sustainer.org/dhm_archive/index.php?display_article=vn338villageed),
as originally devised), I have just come across a compelling video interpretation
of it on YouTube.

In fact, in YouTube fashion, there are a number of variations on that video with
differing musical accompaniments. For me, the use of ‘Mad World’ as covered by Michael
Andrews and Gary Jules, works best.

Charities and fundraisers are awash with statistics. Does the above inspire you 
to do something creative with them and engage new audiences?

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