# Free ad space for six charities on 10 universities' student mousemats

- Link: https://fundraising.co.uk/2008/01/25/free-ad-space-six-charities-10-universities039-student-mousemats/
- Published: 2008-01-25T12:44:35+00:00
- Author: Howard Lake

Edinburgh-based marketing company MediaMat is offering six charities free advertising
to students on the mousemats that it supplies exclusively to 10 universities in 
Scotland and Northern Ireland. The mousemats are used at all the student computing
terminals, representing a potential audience of over 150,000 students.

MediaMat is offering 15 commercial advertising spaces and six charity slots on its
mats. The company says that "the average student now spends an average 21.4 hours
a term at a university computer work station – notching up almost 17 minutes per
sitting".

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![MediaMat](https://www.fundraising.co.uk/files/u11/mediamat.jpg "MediaMat")

Mark Crossey, Marketing Manager for MediaMat, said: "The mats are an excellent channel
for brands who are trying to reach the student market – particularly brands which
utilize the web as the primary trading channel".

Previous charity advertisers on the mats include University of Edinburgh’s Fresh
Air Radio and Volunteer Edinburgh. Tim John, Marketing Officer of Student Radio 
Association, said: "Having a spot on university mousemats was invaluable for Fresh
Air to obtain its very specific goal of attracting students to our website… Our 
mousemat advert was hugely successful in driving the student population to visit
our website throughout the course of an entire year."

www.mediamat.co.uk

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