# New lottery TV game to benefit charities

- Link: https://fundraising.co.uk/2008/01/22/new-lottery-tv-game-benefit-charities/
- Published: 2008-01-22T10:27:31+00:00
- Author: Howard Lake

**Sweden-based BingoLotto, which generates around £100 million a year for Swedish
charities, is to launch in the UK next month, with the beneficiaries being the Central
Council of Physical Recreation (CCPR), the representative body for national sports
organisations in the UK, and members of NCVO (National Council for Voluntary Organisations).**

BingoLotto Gamecards go on sale across the country from 15 February 2008, and will
be available from retail stores nationwide through a network of over 10,000 retail
outlets. At least 20% from the sale of each £2 BingoLotto lottery gamecard will 
go to a variety of UK good causes and charities. BingoLotto say that their gamecards
offer “odds of 1 in 9.5”.

The TV game will debut on Friday 29 February between 7pm and 8pm, and will be simulcast
on Virgin1 (Freeview Channel 20, Sky Channel 153 and Virgin Media Channel 122) and
Challenge. It will be presented by comedian Joe Pasquale and singer and former Hear’
Say member and Dancing on Ice competitor, Suzanne Shaw.

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Over the last 15 years £1.5 billion BingoLotto Gamecards have been sold, providing
around £1 billion to charities in Sweden.

BingoLotto “is designed for all-round family fun”, although players must be aged
16 or over. The TV game will consist of a mixture of bingo lottery and prize draws,
including interactive challenges for viewers at home.

Gert Eklund, creator of BingoLotto said: “The game has been such a huge success 
in Sweden, even more popular than the country’s national lottery. It is the highest
rating show in Scandinavian history, giving around £100 million to good causes each
year, and we hope to have the same success here in the UK”.

www.bingolotto.tv

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