# Everything we know about fundraising is pants

- Link: https://fundraising.co.uk/2008/01/13/everything-we-know-about-fundraising-pants/
- Published: 2008-01-13T18:13:46+00:00
- Author: Bryan Miller

About: Having seen so many comical attempts at fundraising over the years I intend
to use this blog to question anything dubious that crosses my path – starting with
2.0. You can, of course, also find me on www.ifc.tc

Yes, web 2.0 is the way to go, reaching beyond the wealthy baby-boomers to the next
age cohort; but what about charity 2.0? Where has the physical inter-activity between
supporters and their charity gone?

As a consultant, I visit many organisations and whilst some are moving towards an
acceptance that their websites would be improved with more interaction, most could
benefit far more from such improvements as simply welcoming physical visits from
donors on ‘open days’ etc. with time to spend with the CEO etc., plus plenty of 
feedback on their experiences. Look at www.torturecare.org.uk for their Supporters
Reception.

## Advertisement

Before your wiki is set up, I would suggest that the knowledge base is shared in
other ways and that interaction carefully monitored; before an interesting but useless
monstrosity is created. Several organisations do this well including www.healthlink.
org.uk.

Before your widget wings its way onto their desktops I would consider if you have
given them the choice of paper, phone or person. Now the age cohorts are clearly
defined we would be foolish to ignore the bulk of our wealthy supporters in our 
drive to the cutting edge.

Am I so wrong?

 * **[Professional Fundraising launches redeveloped website](https://fundraising.co.uk/2008/01/14/professional-fundraising-launches-redeveloped-website/)**(
   14 January 2008)
 * **[Free resources for prospect research](https://fundraising.co.uk/2008/01/15/free-resources-prospect-research/)**(
   15 January 2008)
 * **[Roll over Beethoven…](https://fundraising.co.uk/2008/01/15/roll-over-beethoven/)**(
   15 January 2008)