# On song for a record Charity of the Year partnership?

- Link: https://fundraising.co.uk/2008/01/12/song-record-charity-year-partnership/
- Published: 2008-01-12T11:01:33+00:00
- Author: Howard Lake

Customers buying their favourite products from Tesco raised an incredible £751,000
for its Charity of they Year 2007, The British Red Cross. The initiative, ‘One of
Britain’s Favourites’, was one of Tesco’s largest ever one-off cause related marketing
campaigns. Products involved in the promotion included Marmite, PG Tips and Heinz
Baked Beans. Subsequently, Katie Melua’s charity duet with the late Eva Cassidy 
topped the UK charts during the festive season. The single was sold exclusively 
at the super-market chain in aid of the charity proving every little helps – a lot!

In 2006, Whizz-Kidz raised an incredible £3.4m during its tenure as Tesco COY and
it awaits to be seen if the Red Cross is on song to break that record-smashing success.

http://www.redcross.org.uk/TLC.asp?id=76169

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