# Paws related marketing

- Link: https://fundraising.co.uk/2008/01/11/paws-related-marketing/
- Published: 2008-01-11T20:54:49+00:00
- Author: Howard Lake

Pedigree has launched a nationwide initiative to help raise money and awareness 
to benefit dogs in rescue centres.

http://www.pedigreeadoptiondrive.com/adopt/

Through this innovative campaign, the company hopes to donate £500,000 to re-homing
centres by making a donation for every single item purchased from the Pedigree range
between 1 January and 31 March 2008.

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