# Fundratios survey shows 77 per cent increase in major donor income

- Link: https://fundraising.co.uk/2008/01/11/fundratios-survey-shows-77-cent-increase-major-donor-income/
- Published: 2008-01-11T15:47:44+00:00
- Author: Howard Lake

The new Fundratios survey has revealed a 77.4 per cent increase in major donor income
for the charities that took part.

Costs for major donor fundraising have decreased slightly over the period, which
the Centre for Interfirm Comparison, which co-ordinates Fundratios for the Institute
of Fundraising, puts down to significant investment in the past, which would also
account for the growth in income.

Twenty-eight of the UK’s largest charities, including the British Red Cross, Crisis,
RNLI, Breakthrough Breast Cancer, Amnesty International UK and the PDSA took part
in the survey this year. A spokeswoman for the Institute said that the number is
not limited to 28, but depends on how many charities want to or have the resources
to participate.

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All forms of fundraising showed an increase including special events (57.4%) and
committed giving (12.6%). Legacies still account for the largest chunk of voluntary
income at over 40 per cent.

The Institute says that Fundratios is ‘designed to help all charities both large
and small to fundraise more effectively by producing a comprehensive analysis of
all aspects of fundraising’.

The Institute’s director of policy and campaigns Megan Pacey said “This benchmarking
exercise continues to suggest that the key to successful fundraising lies in nurturing
loyal supporters and converting them to regular donors. There is evidence for this
in the continued growth in committed giving, the significant role that legacy income
plays, and the re-emergence of local fundraising.”

www.institute-of-fundraising.org.uk/fundratios

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