# Sue Ryder Care hits £1 million extra target two years early

- Link: https://fundraising.co.uk/2007/12/21/sue-ryder-care-hits-1m-extra-target-two-years-early/
- Published: 2007-12-21T19:01:41+00:00
- Author: Howard Lake

Sue Ryder Care has reclaimed £1 million from the tax man through its ‘Sign on the
Line’ campaign to link Gift Aid to donations of goods brought into its shops.

Originally the charity thought it would take three years to reach the £1m figure,
but it has achieved this in just one year. It is the first charity in the UK to 
develop a system with internet-based system company Eproductive to satisfy HMRC 
that an audit trail could be established to claim the money. Sue Ryder Care estimates
that the system could mean an additional £10 million – £30 million for the charity
sector as a whole.

Alan Hodges, director of retail at the charity said: “We are obviously delighted.
To secure an additional £1 million from the scheme two years earlier than predicted
demonstrates how powerful an income generator this could be, not just for us, but
the sector as a whole.

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“One of the additional benefits is ore contact with our donors. Staff are meeting
with them face-to-face -tore. We then write to donors to tell them how much their
donation has raised and, crucially, we can engage them in finding out more about
what Sue Ryder Care does.”

www.suerydercare.org.uk

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