# Pay Per Click Search Engine Marketing for Dummies (For Dummies)

- Link: https://fundraising.co.uk/2007/12/15/amazon-227/
- Published: 2007-12-15T16:33:46+00:00
- Author: Howard Lake

**Plan and launch your PPC campaign and keep track of its progress**

If you want potential customers to form a traffic jam at your Web site, [Pay Per Click just might do the trick](https://www.whitehat-seo.co.uk/seo-services/pay-per-click-management).
This book will help you decide! It tells you all about Google AdWords and Yahoo!
Sponsored Search, targeting your customers, watching out for fraud, assessing the
pros and cons of Pay Per Click, and making Pay Per Click work for you.

**Discover how to**

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * Use the right keywords to trigger your ads
 * Figure your breakeven point
 * Write ads that reach your customers
 * Calculate return on investment
 * Use geo targeting
 * Track your ad results

 * **[Could new email postal system save charities money on direct marketing?](https://fundraising.co.uk/2007/12/31/could-new-email-postal-system-save-charities-money-direct-marketing/)**(
   31 December 2007)
 * **[Free ad space for six charities on 10 universities' student mousemats](https://fundraising.co.uk/2008/01/25/free-ad-space-six-charities-10-universities039-student-mousemats/)**(
   25 January 2008)
 * **[£2 a week 'will save the world'](https://fundraising.co.uk/2008/01/31/2-week-039will-save-world039/)**(
   31 January 2008)

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