# Blackbaud to integrate donations by text into Raiser's Edge

- Link: https://fundraising.co.uk/2007/12/14/blackbaud-integrate-donations-text-raiser039s-edge/
- Published: 2007-12-14T13:31:18+00:00
- Author: Howard Lake

Blackbaud Europe is to add SMS (Short Messaging Service) capabilities to The Raiser’s
Edge®, its fundraising CRM software for the not-for-profit sector.

Blackbaud has worked with mobile applications and content developer Sponge to enable
not-for-profit organisations to communicate with supporters in their preferred medium,
and provide them with the option to text donations. Although donations by text are
still too expensive for its widespread use, Blackbaud is keen for its clients to
have the capability to handle and integrate such donations within The Raiser’s Edge.

Martin Jervis, Blackbaud Europe’s managing director, said: “The value of SMS benefits
all parties, both by enabling organisations to communicate with immediacy, and by
best serving the preferences of their supporters. We already know a number of applications
that benefit from SMS; for example, we’ve seen it effectively used for event management
and condition-related communications.”

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With SMS capabilities, The Raiser’s Edge will enable organisations to communicate
instantly with volunteers and supporters about projects, provide quick alerts to
supporters with personalised news and actionable information, enhance direct-response
marketing efforts by allowing supporters to reply via SMS, and gain insight by conducting
quick polls within their supporter bases.

All SMS communications will be tracked directly in The Raiser’s Edge, enabling organisations
to achieve an overall view of supporters and all of their interactions.

www.blackbaud.co.uk

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