# Action Man Adds Support to The Army Benevolent Fund

- Link: https://fundraising.co.uk/2007/12/09/action-man-adds-support-army-benevolent-fund/
- Published: 2007-12-09T13:55:40+00:00
- Author: Howard Lake

![Out of Action Man](https://www.fundraising.co.uk/files/u11/armybenevolentfund_outofactionman.
gif)

Hasbro action icon, Action Man, is fronting a new fundraising initiative for the
[Army Benevolent Fund](http://www.armybenfund.org). The model hero currently adorns
the charity’s home-page complete with crutches and sling and also appears in national
newspaper advertisements. Prospective donors are asked to swing into action and 
either donate online or via a £3 text message.

I suppose that’s what you call “wars-related-marketing”?

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[There's still time to earn income from supporters' online shopping](https://fundraising.co.uk/2007/12/14/there039s-still-time-earn-income-supporters039-online-shopping/)**(
   14 December 2007)
 * **[Virtual Promise 2007 – an epic 250 responses in 5 days – get your oar in before Jan 18th!](https://fundraising.co.uk/2007/12/19/virtual-promise-2007-epic-250-responses-5-days-get-your-oar-jan-18th/)**(
   19 December 2007)
 * **[Amazon Associate widgets make book-selling easy](https://fundraising.co.uk/2008/01/04/amazon-associate-widgets-make-bookselling-easy/)**(
   4 January 2008)