# Fight for Sight appoints The Communications Agency

- Link: https://fundraising.co.uk/2007/12/04/fight-sight-appoints-communications-agency/
- Published: 2007-12-04T00:00:00+00:00
- Author: Howard Lake

Fight for Sight has appointed The Communications Agency (TCA) to produce a major
campaign following a three-way pitch.
TCA will develop a campaign aimed at raising
the profile of the charity and the work it does as well as developing existing and
new streams of fundraising.

In June TCA produced the “Give a Few Bob Campaign” for the Prostate Cancer Research
Foundation, which used the name and image of the late comedian Bob Monkhouse to 
good effect.

Annu Mayor, Fundraising Director of Fight for Sight, said: “One of our proudest 
achievements has been a donation of £1 million to fund a dedicated research floor
at the new children’s eye centre at Moorfields Eye Hospital. None of this money 
comes from the government – all of it comes from our supporters”.

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Fight for Sight is committed to providing over £5 million in grants to over 50 eye
research projects across the UK.

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