# Most donors don't want pens in packs

- Link: https://fundraising.co.uk/2007/11/29/most-donors-don039t-want-pens-packs/
- Published: 2007-11-29T00:00:00+00:00
- Author: Howard Lake

Almost 90 per cent of donors think that money spent on gifts in charity direct mail
packs could be better spent on the charity’s cause and 70 per cent think gifts are
used to make potential donors feel guilty about getting something for nothing.
This
was just one of the findings from research by the FundRaising Standards Board in
its report ‘Signed, Sealed and Delivered’. More than 2000 members of the public 
and charity supporters took part in the survey into people’s perceptions of charity
direct mail which was carried out on two parts.

The report also revealed that the public wants more say in their relationships with
charity. More than three quarters of regular givers want some say in how often charities
contact them and almost the same number don’t want charities to swap mail lists 
with others.

However, although people don’t think charities should exaggerate their message, 
they are less worried about the use of shocking or distressing images.

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This research will feed into the new code of practice on direct marketing which 
is being developed by the Institute of Fundraising.

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