# NCVO changes its strapline

- Link: https://fundraising.co.uk/2007/11/25/ncvo-changes-its-strapline/
- Published: 2007-11-25T00:00:00+00:00
- Author: Howard Lake

NCVO has changed its strapline, adopting a shorter and broader description for the
groups that it aims to serve.
Previously the umbrella body’s strapline stated that
it was “giving voice and support to voluntary and community organisations”. Now 
that has been shortened to “giving voice and support to civil society”.

In an announcement on the front page of the organisation’s website, NCVO said that“
the new strapline emphasises the voluntary and community sector’s role as a catalyst
for collective action, dialogue and debate in order to transform peoples’ lives 
for the better”.

It has always been difficult to sum up the sector. ‘Third sector’, ‘voluntary and
community sector’, and ‘charity sector’ are just some of the phrases in use. These
have been added to by the import of ‘nonprofit sector’ from the USA, and its relative‘
not-for-profit’ sector. ‘Civil society’ is one of the broader terms in that it can
include social businesses, philanthropists, and campaigning organisations, as well
as traditional charities. It was particularly common during the 1990s, especially
in relation to the funding and development of organisations in Eastern Europe.

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