# Code Computerlove launches viral for Huggies to benefit Operation Smile

- Link: https://fundraising.co.uk/2007/11/23/code-computerlove-launches-viral-huggies-benefit-operation-smile/
- Published: 2007-11-23T00:00:00+00:00
- Author: Howard Lake

Global health and hygiene company, Kimberly-Clark has launched a fun viral for its
nappy brand Huggies.

 

The ‘Baby Moviestar’ viral, created by Manchester digital agency Code Computerlove
has been designed to extend the brand’s reach and interaction with parents, and 
to promote a competition to find the face of Huggies Super-Dry.

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By simply clicking through to www.huggiesclub.com/uk/moviestar consumers can upload
a picture of their children so that they can star in a movie. Once parents have 
viewed the movie, the site encourages them to email it to a friend or enter the 
competition, which is being run on www.Bounty.com. The competition winner will feature
in a Huggies advert and receive a year’s supply of nappies. Huggies will donate 
10p for every entry into the competition to Operation Smile, which provides free
cleft lip and palate surgery.

 

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