# Farewell Play Monday

- Link: https://fundraising.co.uk/2007/11/21/farewell-play-monday-0/
- Published: 2007-11-21T21:48:52+00:00
- Author: Howard Lake

 

[Play Monday](http://www.playmonday.com), the lottery launched in May 2006 by Chariot(
UK) plc with the aim of raising up to £150 million each year for its registered 
charity partners closed for business yesterday. It was rescued in June 2007 by NetPlay
TV after falling sales, but despite investing £200,000 in marketing, the new owner
could not make it work effectively.

 

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The lottery raised over £2 million for charities, and a further £200,000 after it
was taken over by NetPlay TV.

 

 

 

The failure of this charity-focused lottery is a sad day for the sector, not least
because there is no sign of anyone planning to set up anything similar.

 

 

 * **[Carnival of Nonprofit Consultants – November 26th, 2007](https://fundraising.co.uk/2007/11/26/carnival-nonprofit-consultants-november-26th-2007/)**(
   26 November 2007)
 * **[Farewell the charity cheque scam?](https://fundraising.co.uk/2007/11/27/farewell-charity-cheque-scam/)**(
   27 November 2007)
 * **[Crisis ‘Send a Singer’ Christmas online fundraising campaign hits its £1 million target](https://fundraising.co.uk/2007/12/03/crisis-039send-singer039-christmas-online-fundraising-campaign-hits-its-1m-target/)**(
   3 December 2007)
