# Hospice campaign supported by national advertising campaign for first time

- Link: https://fundraising.co.uk/2007/11/20/hospice-campaign-supported-national-advertising-campaign-first-time/
- Published: 2007-11-20T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/5181.jpg)

Help the Hospices has launched its annual ‘Light up a Life’ campaign with a new 
visual identity and, for the first time, a national advertising and PR campaign 
and a new website. Corporate support for the campaign comes from Abbey and HSA, 
part of Simplyhealth Group.

Run by and for the UK’s 240 local hospices, Light up a Life is one of the most 
important annual events for the hospice movement. Until this year, however, it had
not been promoted at a national level.

Light up a Life events involve music, a spiritual element (often in the form of 
a multi-faith service) and the switching on of lights on trees or the lighting of
candles of remembrance. Local hospices invite people to make a donation that supports
their work, while dedicating a light in memory of a loved one. A book of remembrance
is usually produced and bereavement counsellors are on-hand to give support. There
are currently 367 Light up a Life events listed.

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Visitors to the new website can find their nearest Light up a Life event, light 
a virtual candle of remembrance and donate to a local hospice of their choice or
Help the Hospices. Celebrities including Michael Parkinson, Amanda Holden, Julie
Andrews and Denise Welch, who have lent their support to the appeal, are featured
on the site.

The new visual identity, promotional materials and web design have been developed
by Engage Group with technical web development by EIBS.

The media campaign begins today and incorporates print and online ads in most national
newspapers as well as consumer and faith press.

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