# NSPCC extends Facebook application

- Link: https://fundraising.co.uk/2007/11/15/nspcc-extends-facebook-application/
- Published: 2007-11-15T00:00:00+00:00
- Author: Howard Lake

The NSPCC and digital agency Panlogic have developed the charity’s Facebook application
to help drive more actions by supporters and users. The charity was the first in
the UK to launch an advanced fundraising application on the social network.
The 
charity said that the new version of the “app” is designed to build brand engagement
and drive actions, while enhancing a community around the common interest of preventing
cruelty to children. Most recently it has been extended to incorporate the Be the
FULL STOP campaign through the addition of ‘NSPCC Deeds’. Making use of Facebook’s
viral infrastructure, users can now commit to perform a deed and challenge their
friends to do the same deed or others.

 

 

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This week users were also able to engage in ‘conversations’ about deeds, events 
or anything else through a new Wall tab. Social aspects such as voting, feedback
and comments functions are also being employed to engage users further. The application
also supports video content to further develop its calls to action.

 

 

As of 12 November, 11,588 users had installed the application, and £2,765 haf been
donated since launch in September. Daily there is an average of 3% of active users,
and over the previous week 750 users have been active on the application.

 

 

Senior Digital Account Manager NSPCC, Emily Knee said: “We are really excited by
the second phase of the Facebook application and are pleased with how Facebook users
are interacting with the NSPCC online to date. By giving the users quick and easy
ways to make a big difference to children everywhere, we hope our latest offering
will encourage users to engage even further with our cause.”

 

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