# Free ROI tool for download

- Link: https://fundraising.co.uk/2007/11/13/free-roi-tool-download/
- Published: 2007-11-13T00:00:00+00:00
- Author: Howard Lake

Working out the likely return on investment on various forms of donor recruitment
campaign has long been a problem for many fundraisers. There is a distinct lack 
of tools that allow ROI to be calculated in a consistent way across different forms
of activity, for example for campaigns that recruit single gift donors as well as
camapaigns recruiting monthly regular givers or campaigns that do both. Most tools
that are available are provided by fundraising agencies for the products they are
selling and they are seldom comprehensive or necessarily reliable.
Faced with this
problem, I developed my own Lifetime Value calculator for donor recruitment campaigns.
A few other people have used this and found it helpful so I have decided to make
it available, for free, to any fundraiser who might find it useful.

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

You can find it on

 

 

 * **[€50,000 VAT bill on fundraisers’ efforts criticised](https://fundraising.co.uk/2008/02/08/50000euros-vat-bill-fundraisers-efforts-criticised/)**(
   8 February 2008)
 * **[Cazenove Capital creates 'first charitable retail fund'](https://fundraising.co.uk/2008/02/18/cazenove-capital-creates-039first-charitable-retail-fund039/)**(
   18 February 2008)
 * **[Prince's Trust staff to receive new employee benefits programme](https://fundraising.co.uk/2008/02/24/prince039s-trust-staff-receive-new-employee-benefits-programme/)**(
   24 February 2008)