# Tesco CRM campaign raises £751,000 for British Red Cross

- Link: https://fundraising.co.uk/2007/11/09/tesco-crm-campaign-raises-751000-british-red-cross/
- Published: 2007-11-09T00:00:00+00:00
- Author: Howard Lake

Tesco’s ‘One of Britain’s Favourites’ cross-brand cause-related marketing campaign
has raised £751,000 for the British Red Cross. It was the largest campaign of its
kind run by the supermarket.
Tesco offered over 60 products in the campaign, each
of them ‘One of Britain’s Favourites’, including Heinz Baked Beans, PG Tips, and
Hellmann’s Mayonnaise, and donated 5p from the sale of each item.

 

 

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Tesco attributed the campaign’s success to “the combination of best-selling products
in Tesco with the instantly recognisable, well-trusted and respected charity, the
British Red Cross”.

 

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