# Snap a Happy Nappy Shot For Operation Smile

- Link: https://fundraising.co.uk/2007/11/08/snap-happy-nappy-shot-operation-smile/
- Published: 2007-11-08T16:42:25+00:00
- Author: Howard Lake

Huggies are working with international charity Operation Smile on a cause-related
marketing partnership to find a new “super-smiler” to be the face of its HUGGIES
® Super-Dry product. The promotion is being delivered through an online competition
inviting parents to upload pictures of their little bundles of joy onto a dedicated
microsite. The charity, that provides free cleft lip and palate surgery to thousands
of children across the world and is currently celebrating its 25th anniversary, 
will receive 10p for every photo uploaded towards a maximum donation of £15k.

 

http://www.huggiesclub.com/uk/active-baby/fun-activities/super-smiler.aspx

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

> [Save the life of a child like Shyam](https://www.operationsmile.org.uk/)

 

P.S I’m sure it’s purely an unfortunate co-incidence that Steve Crump’s(the charity’s
new Executive Director) surname is an anagram of CRM PU…:)

 

 * **[Tesco CRM campaign raises £751,000 for British Red Cross](https://fundraising.co.uk/2007/11/09/tesco-crm-campaign-raises-751000-british-red-cross/)**(
   9 November 2007)
 * **[Institute launches corporate membership](https://fundraising.co.uk/2007/11/15/institute-launches-corporate-membership/)**(
   15 November 2007)
 * **[Scottish radio stations and Tesco join to raise funds for children](https://fundraising.co.uk/2007/11/19/scottish-radio-stations-and-tesco-join-raise-funds-children/)**(
   19 November 2007)