# Post Offices sell Reindeer Food for Help the Hospices

- Link: https://fundraising.co.uk/2007/11/06/post-offices-sell-reindeer-food-help-hospices/
- Published: 2007-11-06T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/5159.jpg)

Packets of ‘Reindeer Food’ will be available for a suggested donation of £1 from
422 Post Offices across the UK from 12 November to raise money for Help the Hospices.
The Royal Mail Group is in a three-year partnership with the charity which has already
raised over £1.3 million.
Each pack contains a mix of oats and sparkly crystals.
The initiative is expected to raise tens of thousands of pounds.

Nick Gittens, head of corporate social responsibility at Post Office Ltd, said: “
The thinking behind the Reindeer Food is to build on the Christmas tradition of 
leaving treats outside for Santa’s Reindeer and to attract into the hospice movement
some of the millions of pounds that people in the UK spend on novelty items at this
time of year”.

Previous fundraising initiatives in the partnership between Royal Mail Group and
Help the Hospices have included the sale of cause-related marketing items such as
Christmas angels and specially designed Post Office® ants badges, and the publication
of ‘Unseen UK’, a collection of photographs taken by postmen and women throughout
the country.

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Postal staff nationwide have linked up with their local hospices to organise fundraising
activities and volunteer their free time and there has been “an exceptionally high
level” of payroll giving, leading to Royal Mail Group’s payroll giving scheme winning
awards at the Institute of Fundraising’s National Payroll Giving Awards and Pay 
Magazine’s Pay Awards.

Last year retailer Argos raised £100,000 in three weeks for Help the Hospices through
sales of packets of “reindeer food”.

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