# Baigent redesigns Breakthrough Breast Cancer's online fundraising

- Link: https://fundraising.co.uk/2007/11/06/baigent-redesigns-breakthrough-breast-cancer039s-online-fundraising/
- Published: 2007-11-06T00:00:00+00:00
- Author: Howard Lake

**Website agency Baigent has redesigned Breakthrough Breast Cancer’s online fundraising
system, which will better enable the capture of user data for future marketing campaigns.
The revamped website is launched today.**

The charity appointed Baigent after its staff attended at one of the agency’s online
fundraising seminars earlier in the year. Breakthrough Breast Cancer’s brief to 
Baigent called for a user-friendly process enabling more sophisticated use of inbound
data.

Kate Woods, Baigent’s account manager on the project, explained the reason for the
redevelopment. “Breakthrough Breast Cancer was also keen”, she said, “to understand
more about the demographics of its donors, so that it could link donors with specific
campaigns.

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“As an example, we’re providing donors with the opportunity to set up a ‘Donation
in Memory Of ¦’ page, where donations can be tracked, or simply to make a one-off
donation if a supporter has lost a close friend or relative to breast cancer.”

Breakthrough Breast Cancer also asked Baigent to tailor online forms to specific
needs as part of the charity’s strategy to encourage a greater number of donors 
and efforts to ‘trade up’ in terms of individual donations.

Woods added: “Our technology is providing a four-page form which makes it possible
for an image to be carried across the top of each page, with the left-hand side 
bar being tailored to a specific campaign – whether that be TV, magazine or online.
The top and side bars content are all managed by the charity, using Baigent’s content
management system, giving them total control of these elements and thus bringing
a consistency of design across the campaign specific pages.”

The charity can now analyse the data it is receiving from each donor, and set up
as many personalised campaigns as it requires.

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