# Barnardo's to use Email Reaction for personalised email campaigns

- Link: https://fundraising.co.uk/2007/11/02/barnardo039s-use-email-reaction-personalised-email-campaigns/
- Published: 2007-11-02T00:00:00+00:00
- Author: Howard Lake

Children’s charity Barnardo’s has appointed email marketing specialists Email Reaction
to provide an email marketing system for managing personalised email campaigns to
supporters.
Barnardo’s will use the agency to manage the bulk email process, from
management of the database, through technical creation of the message, distribution
and tracking of the recipient’s response.

 

 

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Rachel Nicholls, new media officer at Barnardo’s, said: “We chose Email Reaction
after being particularly impressed by its instant reporting and analysis capabilities.
Email Reaction’s hosted service and web interface is easy to use and allows our 
teams up and down the country to have

 

instant access to campaigns and data.”

 

 

Bryan Black, managing director of Email Reaction, said: “With each communication,
Barnardo’s will enrich its data set, helping to accurately profile its database 
and send highly personalised content, improving their supporters’ experience with
the charity.”

 

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