# Virtual Promise 2006: is all fair in small, medium and large e-fundraising?

- Link: https://fundraising.co.uk/2007/10/29/virtual-promise-2006-all-fair-small-medium-and-large-efundraising/
- Published: 2007-10-29T00:00:00+00:00
- Author: Howard Lake

It’s a common and understandable belief that the large charities fare best from 
fundraising on the Internet. This second analysis of Virtual Promise 2006 by Sarah
Hughes takes a look at whether that holds true.
In her second analysis for UK Fundraising
of the latest Virtual Promise report benchmarking charities’ use of the Internet,
Sarah Hughes looks at how far ahead of smaller charities the larger charities are
in terms of online fundraising.

 

 

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She reveals that it’s not just a case of having a bigger budget or more staff than
smaller organisations. Sometimes it can simply because the bigger charities are 
more likely to solicit and accept donations online, and they are more likely to 
offer a range of ways to give to and support the charity online.

 

 

Once again Sarah Hughes has waded through the extensive data gathered by nfpSynergy
in its latest report and synthesised key findings on online fundraising for UK Fundraising’s
readers.

 

 

The report is available in PDF/Adobe Acrobat format (56 Kb).

 

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