# Christmas online corporate fundraising from Crisis

- Link: https://fundraising.co.uk/2007/10/29/christmas-online-corporate-fundraising-crisis/
- Published: 2007-10-29T23:30:02+00:00
- Author: Bryan Miller

**With Christmas just around the corner, we recently launched a fun online corporate
fundraising campaign for UK homelessness charity [Crisis](http://www.crisis.org.uk)–
aiming to raise £1 million by getting corporate sponsors to replace their traditional
Christmas cards with a ‘singing’ video e-card.**

Depending on the company’s Christmas card budget, at the microsite [sendasinger.com](http://sendasinger.com)
they can select a four, eight, or fourteen piece choir, made-up of people who have
been helped through Crisis projects. Every video e-card card is personalised to 
the sponsoring company for distribution to their own address list, and all companies
taking part will also be formally thanked through double-page advertisements in 
the Financial Times.

[⌊sendasinger.jpg⌉⌊sendasinger.jpg⌉[

The fun, seasonal approach certainly seems to have struck a chord with companies
preparing for Christmas, with a range of organisations already signed-up. So, here’s
hoping the campaign reaches its £1 million target by 25th December.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

 * **[SMS giving – an interesting example from Central Europe](https://fundraising.co.uk/2007/10/30/sms-giving-interesting-example-central-europe/)**(
   30 October 2007)
 * **[Ammado – interesting new social network for fundraisers, but not sure what’s in it for donors?](https://fundraising.co.uk/2007/10/31/ammado-interesting-new-social-network-fundraisers-not-sure-what039s-it-donors/)**(
   31 October 2007)
 * **[October online fundraising round-up](https://fundraising.co.uk/2007/10/31/october-online-fundraising-roundup/)**(
   31 October 2007)