# Towergate Partnership to support Help the Hospice's long-term fundraising

- Link: https://fundraising.co.uk/2007/10/18/towergate-partnership-support-help-hospice039s-longterm-fundraising/
- Published: 2007-10-18T23:00:00+01:00
- Author: Howard Lake

In partnership with Help the Hospices, national insurance firm Towergate Partnership
is supporting an innovation programme which enables hospices around the country 
to boost their long-term fundraising potential.
Towergate has supported the hospice
movement for many years, and the partnership is now operating on both a national
and local level. This month 60 of Towergate’s UK offices will be twinned with their
local hospice to establish close local relationships and further encourage employee
fundraising.

 

 

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The company has also established a new cause-related marketing initiative which 
has enabled it to fund the ‘Innovation in Income Generation’ programme set up by
Help the Hospices. Clients are asked to make donations when making their annual 
policy renewals.

 

 

The Innovation in Income Generation programme allows individual hospices to invest
in projects to help find new ways of generating additional income. Experiences gained
from these projects will then be shared across the hospice movement and used at 
best practice workshops and conferences.

 

 

To date, seven hospices across England, Scotland and Wales have received funding
to help them research new creative and innovative fundraising initiatives and encourage
senior staff and trustees within hospices to recognise the value of investing in
fundraising.

 

 

Maxine Blunden, director of fundraising at Help the Hospices, said: “By supporting
this programme, Towergate is investing in the long-term future of the hospice movement.
Giving individual hospices the opportunity to research and invest in creative fundraising
projects will not only help them secure more funding in the future, it will also
benefit the hospice movement as a whole as effective new ideas will be shared across
the movement.”

 

 

Peter Cullum, executive chairman of Towergate, said: “We wanted to create recognition
for the vital role that creative and effective fundraising plays in any charitable
organisation and offer support which would have a long-term and lasting effect.”

 

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