# New online social network for charity sector

- Link: https://fundraising.co.uk/2007/10/11/new-online-social-network-charity-sector/
- Published: 2007-10-11T23:00:00+01:00
- Author: Howard Lake

**Dublin-based Ammado is trialling a new online social network specifically for 
charity staff and supporters in the UK and internationally. Over 250 nonprofits 
around the world, including the Resource Alliance, are using it in advance of its
launch in December.**

The Resource Alliance, which stages the annual International Fundraising Congress
this month, is inviting all 900 delegates to become members of Ammado and use it
to network with each other.

Once they have created their own profile on the site, currently in beta testing,
delegates will be able to see who else is attending, send messages to fundraisers
from similar causes, organise themselves into national groups or create online debates.

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The Resource Alliance will itself use its Ammado webpages to set up separate online
groups for speakers, delegates and volunteers, and will use the delegate community
to notify people of last minute changes to the schedule.

Resource’s Alliance’s events director Alan Bird says: “The IFC brings together fundraisers
from up to 50 different countries but until now the first you’d know about who else
was going would be when you scanned the delegate list when you arrived. It gave 
you no chance to see in advance who might be working in the same area as you, for
instance, and to try to make contact with them.

With Ammado, we can start the networking that IFC is famous for before the conference
starts and continue it once it has finished.”

Ammado was set up in 2005 in Dublin by Ireland-based entrepreneurs Dr Anna Kupka
and Peter Conlon.

Dr Kupka says: “Ammado has launched a new era of social interaction. Enabling not-
for-profits to form their own online network, and creating a global community of
people who care, ammado aspires to dramatically increase the resources in the not
for profit sector. Ammado combines social networking, philanthropy and entertainment
with the power of the internet to accelerate fundraising, awareness and communication.”

Ammado follows the launch of Forum3 Network, an integrated online recruitment and
social networking resource from Charity People in the UK. That differs from Ammado
in that it is directed primarily at charity sector staff rather than their supporters
and donors.

Ammado’s upcoming launch comes as many fundraisers and donors embrace online social
networks like Facebook, Bebo and MySpace, and more add-on ‘apps’ for fundraising
appear on Facebook.

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