# Handy Facebook research for fundraisers

- Link: https://fundraising.co.uk/2007/10/08/handy-facebook-research-fundraisers/
- Published: 2007-10-08T19:09:04+01:00
- Author: Howard Lake

 

[⌊facebook-demogs.jpg⌉⌊facebook-demogs.jpg⌉[

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Charlene Li of **[Forrester Research](http://www.forrester.com/rb/research)** has
just posted an interesting **[presentation about Facebook on SlideShare](http://www.slideshare.net/charleneli/big-brands-facebook-demographics-case-studies-best-practices)**.

 

As well as some commercial best practice case studies, it also includes a breakdown
of the demographics of Facebook users for the UK, US, Canada and Australia – based
on Facebook internal data.

 

Particularly interesting for anyone considering using Facebook for fundraising is
the evidence for ageing of the user base – which I **[commented on a while ago](https://www.fundraising.co.uk/blogs/bryanmiller/2007/07/21/online-social-networking-community-fundraising-20)**.
Canada shows the oldest profile, followed by Australia and then the UK. The US remains
skewed massively to the under-24s, presumably reflecting the site’s origins in the
US academic community.

 

 * **[Blog Action Day next Monday](https://fundraising.co.uk/2007/10/10/blog-action-day-next-monday/)**(
   10 October 2007)
 * **[Fun SMS fundraising campaign from Battersea Dogs and Cats Home](https://fundraising.co.uk/2007/10/14/fun-sms-fundraising-campaign-battersea-dogs-and-cats-home/)**(
   14 October 2007)
 * **[Do The Green Thing](https://fundraising.co.uk/2007/10/15/do-green-thing/)**(
   15 October 2007)