# Personal Telephone Fundraising's capacity passes 1 million contacts

- Link: https://fundraising.co.uk/2007/09/30/personal-telephone-fundraising039s-capacity-passes-1-million-contacts/
- Published: 2007-09-30T23:00:00+01:00
- Author: Howard Lake

**Personal Telephone Fundraising Limited has increased the capacity of its Brighton-
based calling operation to over one million contacts per year.**

The growth has been the result both of greater activity for existing clients and
new business wins. The telephone fundraising company has won five new clients in
recent months, including Scope and Book Aid International.

Existing clients such as Premier Christian Radio, Asthma UK and World Cancer Research
Fund have all recently renewed their contracts. Peter Kerridge, Managing Director
at Premier Christian Radio said that PTF’s ideas were sound and “we are making a
significant investment in telemarketing this year as a result”.

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Jane Cunningham, Managing and Creative Director at PTF, said: “Telephone fundraising
remains one of the most cost-effective ways of recruiting new committed donors, 
retaining and developing existing ones. It also enhances the profitability of other
fundraising methods including legacy marketing, where we have seen significant growth
this year.”

PTF have introduced a special projects area with a capacity of 300,000 contacts 
per year to manage new business and new product development.

Rob Reaks, PTF’s CEO, added: “We are continuing to develop new ideas to complement
our existing range of services, using technology and database analysis to further
enhance the return on investment secured for our clients whilst increasing our turnover.”

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