# Social networks driving sponsorship fundraising

- Link: https://fundraising.co.uk/2007/09/27/social-networks-driving-sponsorship-fundraising/
- Published: 2007-09-27T08:50:40+01:00
- Author: Bryan Miller

[⌊justgiving-facebook.jpg⌉](https://www.fundraising.co.uk/blogs/bryanmiller/wp-content/uploads/2007/09/justgiving-facebook.jpg)

I spotted a very **[interesting blog post](http://weblogs.hitwise.com/robin-goad)**
earlier this week by Robin Goad, Research Director at **[Hitwise UK](http://www.hitwise.co.uk)**,
reporting on the rapidly growing importance of online social networks, like Facebook,
for sponsored event fundraising.

He was prompted to investigate the subject after his cousin sent him an invitation
via Facebook to sponsor her through **[JustGiving.com](http://www.justgiving.com)**.
As shown in the chart above, on researching how people are requesting sponsorship
through JustGiving he found a very clear trend – with social networks clearly taking
over from email.

## Advertisement

Great to see such clear data supporting my long held belief that Online Social Networks
represent **[the future of community fundraising](https://www.fundraising.co.uk/blogs/bryanmiller/2007/07/21/online-social-networking-community-fundraising-20)**.

 * **[An alternative approach to direct mail](https://fundraising.co.uk/2007/10/05/alternative-approach-direct-mail/)**(
   5 October 2007)
 * **[Handy Facebook research for fundraisers](https://fundraising.co.uk/2007/10/08/handy-facebook-research-fundraisers/)**(
   8 October 2007)
 * **[Blog Action Day next Monday](https://fundraising.co.uk/2007/10/10/blog-action-day-next-monday/)**(
   10 October 2007)