# World Vision appoints Broadsystem for '24 Hour Famine' SMS

- Link: https://fundraising.co.uk/2007/09/26/world-vision-appoints-broadsystem-03924-hour-famine039-sms/
- Published: 2007-09-26T23:00:00+01:00
- Author: Howard Lake

International relief and development agency World Vision (UK) multi-channel customer
communications agency Broadsystem to manage the text response handling for its annual
24 Hour Famine youth fundraising campaign next March.
Broadsystem’s work gets underway
from 1 October when a campaign will encourage prospective fundraisers to text ‘Famine’
to 81222 to request a fundraising pack.

Broadsystem will collect and validate consumer data “through a series of fully automated
text interactions” which will enable accurate and cost-effective fundraising pack
despatch. World Vision appointed Broadsystem without a competitive pitch because
of its “proven pedigree in the field of intelligent text interaction management”.

Caroline Worboys, CEO at Broadsystem, said: “The use of SMS activity will make it
easy for the audience to get involved in the campaign and provide a cost efficient
means for World Vision to establish dialogue with its key audience for this campaign.”

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The 24 Hour Famine itself takes place from 14-16 March 2008.

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