# Land Rover G4 Challenge to raise funds for Red Cross

- Link: https://fundraising.co.uk/2007/09/26/land-rover-g4-challenge-raise-funds-red-cross/
- Published: 2007-09-26T23:00:00+01:00
- Author: Howard Lake

Global adventure competition the Land Rover G4 Challenge is partnering with the 
International Federation of Red Cross and Red Crescent Societies with the aim of
raising more than £1 million over the course of the next two events.

Funds raised will go to support projects in the location of the Challenge Finals
and wherever possible within the competing countries.

## Advertisement

The next Land Rover G4 Challenge will run over 18 months with a series of competitor
selection events in 2008. The Challenge Finals will take place in Asia in 2009. 
Land Rover will donate a vehicle to the National Society of the winning nation.

Sir Nicholas Young, Chief Executive of the British Red Cross, which is administering
the partnership on behalf of the International Federation, said: “An association
with the Land Rover G4 Challenge offers a unique and positive way for the International
Federation to reach completely new audiences. It will enable us to activate projects
that may otherwise not be possible.”

Land Rover Managing Director Phil Popham said: “The Land Rover G4 Challenge is ideal
to work as a fundraising and awareness building platform for a humanitarian organisation
and we are delighted that we can leave a lasting positive legacy by working with
the International Federation.

“Our association with the International Federation goes back a long way, to 1954,
when Land Rover supplied a long-wheelbase Series 1 to the British Red Cross for 
use in Dubai as a mobile dispensary. We are now looking forward to forging closer
links with the International Federation through the Land Rover G4 Challenge.”