# Flash mob meets fundraising for NCH Byte Night

- Link: https://fundraising.co.uk/2007/09/25/flash-mob-meets-fundraising-nch-byte-night/
- Published: 2007-09-25T15:15:27+01:00
- Author: Howard Lake

Flash mobs can offer a useful campaigning or PR tool to charities and voluntary 
organiations. The ability to conjure up a group of people at short notice with a
mobile phone text alert and persuade them to appear at a given location at a given
time, do something (quite often something unusual or amusing), and then disperse,
is a PR officer’s dream.

But flash mobs have not been in evidence much for fundraising, unless you know otherwise.
One did, however, take place on 6 September to help publicise NCH’s Byte Night fundraising
event on 5 October. Sarah Beavis reports on how it worked at [Where flashmobs meet fundraising](http://www.lewis360.com/2007/09/where-flashmobs.html).

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