# Targeted Directories to present at Perfect Pitch

- Link: https://fundraising.co.uk/2007/09/23/targeted-directories-present-perfect-pitch/
- Published: 2007-09-23T23:00:00+01:00
- Author: Howard Lake

**Targeted Directories are to present at next week’s UK Fundraising Perfect Pitch–
New media and innovative fundraising in London. They will be presenting ‘Donation
Choice’, their 8-16 page mini-directory showcasing a number of charities, a format
which has already proved successful in other sectors.**

Targeted Directories Chairman and founder, Andrew Jackson, will be speaking at Perfect
Pitch about this new medium and how it can achieve high response rates at low cost
compared to other direct mail formats: “we have seen up to five times more response
from this method [than solus mailings] and up to ten times more than door drops”.

Donation Choice has been devised by Targeted Directories alongside The Millennium
Group whose companies including charity advertising agencies Whitewater and DMS.

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Perfect Pitch New media and innovative fundraising takes place on 3 October from
09.45 at The Royal Society in London (nearest tube is Piccadilly). Speakers present
for 25 minutes plus five minutes questions and answers, and the event offers an 
excellent introduction to products and services in the areas of new media and other
innovative fundraising.

There is no charge to attend, but pre-registration is required. If you want, you
can also book a 15-minute one-to-one meeting with one or more of the speakers after
the event.

Other speakers at the event include Everyclick, Baigent Ltd, Charity 21, and Mesh
Strategies.

 * **[Call for charities to take control over face-to-face attrition rates](https://fundraising.co.uk/2007/09/25/call-charities-take-control-over-facetoface-attrition-rates/)**(
   25 September 2007)
 * **[Three charity magazines launched in first half of 2007](https://fundraising.co.uk/2007/09/27/three-charity-magazines-launched-first-half-2007/)**(
   27 September 2007)
 * **[INSIGHT group share video of recent analytics conference](https://fundraising.co.uk/2007/10/10/insight-group-share-video-recent-analytics-conference/)**(
   10 October 2007)