# MS Society's new ad campaign uses quotes from its online message board

- Link: https://fundraising.co.uk/2007/09/23/ms-society039s-new-ad-campaign-uses-quotes-its-online-message-board/
- Published: 2007-09-23T23:00:00+01:00
- Author: Howard Lake

Multiple sclerosis charity The MS Society is launching an advertising campaign to
raise awareness of the devastating and incurable neurological condition MS. The 
campaign features words and images of people with MS recruited through the Society’s
online message boards, to illustrate the shattering impact of MS on relationships,
work and social life.
Design consultancy Spencer du Bois created the ‘Putting the
pieces together’ campaign, designed to raise awareness of the help and support the
Society can offer in ‘putting the pieces together’.

The campaign features photographs of people with MS. The images have been cut up
and reassembled to reflect the devastating impact MS can have on employment, social
life and relationships, and how life after a diagnosis of MS can never be quite 
the same.

The four executions are of a group of young women (legs) and a young woman with 
a shoe to illustrate social life, a young wife with MS and her husband to illustrate
relationships, and a man to illustrate careers.

## Advertisement

The campaign will run on billboards, on the web, in magazines and in the regional
press from 24 September, and all images are on the Society’s website www.mssociety.
org.uk

MS Society chief executive Simon Gillespie said said: “We believed it was vital 
to use words and images that genuinely reflect the experiences of people with MS.
There’s no point using models and artificial language when you are dealing with 
such a devastating condition. People who live with MS know what the real story is,
which is why our campaign strives to tell that story.”

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