# Free advice on fundraising advertising by CAP

- Link: https://fundraising.co.uk/2007/09/13/free-advice-fundraising-advertising-cap/
- Published: 2007-09-13T23:00:00+01:00
- Author: Howard Lake

**The Committee of Advertising Practice (CAP) is holding a free, morning master 
class to help those involved in using non-broadcast advertising for fundraising 
appeals or raising the profile of charities to do so without breaching the CAP Advertising
Code.**

The Advice:am event will cover how the CAP rules apply to charity advertising, advice
on interpreting those rules, and looking at how they are applied and enforced by
the Advertising Standards Authority (ASA).

The CAP Code contains clear rules on relevant

## Advertisement

issues, including the use of shock tactics, direct marketing and promotions.

The organisers say that the event will be particularly relevant to charity marketing
and brand managers, advertising agencies, and marketing consultants.

The event will take place on 19 September from 09.00 – 10.30 at CAP’s offices on
the first floor of Mid City Place, 71 High Holborn, London.

 * **[JNF launch cinema ad to promote new appeal](https://fundraising.co.uk/2007/09/16/jnf-launch-cinema-ad-promote-new-appeal/)**(
   16 September 2007)
 * **[Low-cost DRTV campaign for Merlin](https://fundraising.co.uk/2007/09/17/lowcost-drtv-campaign-merlin/)**(
   17 September 2007)
 * **[New consumer directory aims to cut donor recruitment costs](https://fundraising.co.uk/2007/09/18/new-consumer-directory-aims-cut-donor-recruitment-costs/)**(
   18 September 2007)