# Brooke joins WHSmith's Adopt-A-Box range with toy donkey

- Link: https://fundraising.co.uk/2007/09/13/brooke-joins-whsmith039s-adoptabox-range-toy-donkey/
- Published: 2007-09-13T23:00:00+01:00
- Author: Howard Lake

**Overseas equine welfare charity The Brooke has added a cuddly donkey soft toy 
to WHSmith’s Adopt-A-Box cuddly toy range, and will earn income from sales.**

The toy is called “Akiki” meaning “friendly” in Arabic, and represents a real donkey
living and working in a city in Egypt which every day carries 35 gas cylinders for
its owner to sell. A Brooke mobile veterinary team, one of 70 around the world, 
treated Akiki for free after he collapsed, and showed his owner how to care for 
him properly.

The ‘Akiki Adopt-A-Box’ is one of 12 cuddly animals in the WHSmith range, which 
currently raises more than £100,000 for charity each year.

## Advertisement

Claire Slater, Trading Controller from WHSmith, explained: “WHSmith was keen to 
expand its popular Adopt-A-Box range and wanted to include a horse or a donkey. 
We chose to collaborate with the Brooke because of its good work helping so many
hundreds of thousands of hard working equine animals overseas.”

Akiki will be available to buy for £24.99 in 200 WHSmith stores from 8 October 2007
initially until the end of December.

 * **[Oxfam launches Britain's 'first online charity shop'](https://fundraising.co.uk/2007/09/14/oxfam-launches-britain039s-039first-online-charity-shop039/)**(
   14 September 2007)
 * **[British Red Cross to benefit from Tesco campaign](https://fundraising.co.uk/2007/09/17/british-red-cross-benefit-tesco-campaign/)**(
   17 September 2007)
 * **["New Look" maternity t-shirt to raise funds for Tommy's](https://fundraising.co.uk/2007/09/19/quotnew-lookquot-maternity-tshirt-raise-funds-tommy039s/)**(
   19 September 2007)