# Swap Christmas cards for virtual choir, Crisis urges companies

- Link: https://fundraising.co.uk/2007/09/12/swap-christmas-cards-virtual-choir-crisis-urges-companies/
- Published: 2007-09-12T23:00:00+01:00
- Author: Howard Lake

National homelessness charity Crisis is urging companies to swap the traditional
corporate Christmas card for a tailor-made video e-card of homeless choristers.

All of the parcipating singers are homeless people who will be spending the festive
period at Crisis Open Christmas. Companies can request a choir of three (for a donation
of £3,000) to sing ‘Jingle Bells’, a chamber choir of five (for £15,000) to perform‘
We wish you a merry Christmas’, or a full choir of about fifteen (for £25,000) to
perform ‘The Twelve days of Christmas’.

The charity is hoping to raise £1 million from its Christmas Card Challenge. Last
year 114 companies donated their Christmas card budget to Crisis “preventing over
150,000 Christmas cards ending up in the bin, saving over 50 trees and helping to
raise over £800,000”, according to the charity.

Crisis will thank participating companies by publicising their support in two double-
page adverts in worldwide editions of the Financial Times and on the FT.com website,“
reaching a global audience of over 1.5 million”.

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Simon Haslam, Chief Administrative Officer, Fidelity International, said: “Christmas
Card Challenge provides an excellent mechanism for demonstrating our commitment 
to good corporate citizenship to our customers whilst still conveying our seasonal
good wishes through the e-card. It also saves time, is environmentally friendly 
but most importantly it supports homeless people by developing their skills and 
employment prospects through the Crisis Open Christmas Project.”

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