# Conference on fundraising analysis, research & web analytics announced

- Link: https://fundraising.co.uk/2007/09/05/conference-fundraising-analysis-research-amp-web-analytics-announced/
- Published: 2007-09-05T23:00:00+01:00
- Author: Howard Lake

The Institute of Fundraising’s Analysis in Fundraising special interest group is
holding its first “Insight conference” at the NCVO on 27 September. The event, which
offers two streams on web analytics and ‘classic’ fundraising analytics, is aimed
at “anyone at any level for whom fundraising analysis, research, the web and insight
are important”.

All sessions are approximately one-hour each, with time for questions and answers.

The classic analysis stream features:

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* Presentation & case study: What is the value of your marketing analyst? (Pippa
Carte, Director of Supporter Relationship Management & Andrew Lockett, Head of Marketing
Insight, WWF, Kerry Mosgurio Director of Fundraising & Nick Mason Marketing Database
Manager, Amnesty UK)

* Insight Management: The Emperor’s new clothes or the clothes of the new Emperor?(
Leslie Sopp, Head of Research, Age Concern)

* Skills: ‘We’re in’ to Analysis! – analytical applications for fundraising in Oxfam(
James Terry, Oxfam & Janet Snedden, Talking Numbers)

The web analytics stream covers:

* Introduction: A brief history of web stats (Bertie Bosrédon, Analysis in Fundraising
Special Interest Group new media expert)

* Keynote Case study: Social Network Fundraising and YouTube (Martin Gill, Head 
of New Media, Comic Relief & Philip King, CEO Artez Interactive, Toronto, Canada)

* Case study: The British Red Cross (Dorothea Arndt, Head of New Media, British 
Red Cross)

* Case study: Impact of traffic reports on strategy at Breast Cancer Care (Bertie
Bosrédon, Head of New Media, Breast Cancer Care)

* International Technorati: The impact of Web 2.0 on web analytics (Steve Bridger,
Social Media Strategist at nfp 2.0)

* Web analytics system demonstration: Hitwise (Anton Grutzmacher, Director of Account
Management, Hitwise UK)

At the end of the conference there will be a panel session with case studies and
audience questions and participation on “Integrating On and Off Line: the final 
frontier”. It will be chaired by Scott Logie, Occam Direct Marketing, with Nigel
Magson, Talking Numbers & Vice Chair Analysis in Fundraising SIG, and Bertie Bosrédon,
Head of New Media Breast Cancer Care.

John Sauvé-Rodd, Chair of the Analysis in Fundraising Special Interest Group, will
end the day with a closing plenary on ‘Education, education, education!’.

The event costs £50 for any Institute of Fundraising individual member regardless
of non-profit or supplier status, £70 for any other non-profit employee who is not
an individual Institute member, and £90 for suppliers (with suppliers being limited
to 20/100 seats).