# A quick reminder about Google’s free advertising programme for charities

- Link: https://fundraising.co.uk/2007/08/28/quick-reminder-about-google039s-free-advertising-programme-charities/
- Published: 2007-08-28T19:02:46+01:00
- Author: Howard Lake

**Everyone with a website, or a blog, will know the importance of using search engine
marketing (SEM) to help drive traffic their way. However, based on a couple of recent
conversations I’ve had, what not everyone knows is that [Google funds a special programme](https://fundraising.co.uk/2016/11/15/google-grants-for-charities/)
to make this easier for registered nonprofits operating in [16 countries](http://www.google.co.uk/grants/details.html)
around the world.**

Called **Google Grants**, it offers at least three months of free advertising through
its [AdWords](https://fundraising.co.uk/tag/google-adwords/) advertising product
to organisations it selects based on an online application process.

[Google](https://fundraising.co.uk/tag/google/) Grants recipients are only chosen
every three months and after completing the online application form you will be 
informed within six months whether you have been awarded a grant. So, if you are
currently using SEM – or have a website and haven’t yet tested it – take a look 
at their [website](http://www.google.co.uk/grants) and see if you can get yourself
some free AdWords advertising.

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   5 September 2008)
 * **[Google’s Christmas gift to Lasa](https://fundraising.co.uk/2010/12/23/google039s-christmas-gift-lasa/)**(
   23 December 2010)
 * **[JustGiving offers free Google advertising to its charity members](https://fundraising.co.uk/2011/02/10/justgiving-offers-free-google-advertising-its-charity-members/)**(
   10 February 2011)