# Jewish Care centres appeal on dementia

- Link: https://fundraising.co.uk/2007/08/27/jewish-care-centres-appeal-dementia/
- Published: 2007-08-27T23:00:00+01:00
- Author: Howard Lake

Jewish Care has launched a new direct response appeal with a message themed around
dementia, a key issue for the charity.
The appeal needs to raise £1.5m to combat
an operating deficit. The charity works with elderly and vulnerable people through
community centres, residential homes and family carers’ support services throughout
London and the South East.

Artwork for the appeal – created by Cascaid – centres on labelling and post-it note
reminders like those commonly used by people with dementia. The labelling theme 
is carried throughout appeal materials, including pack envelopes, to reinforce the
message of how debilitating dementia can be for subject and carer.

DM packs target a carefully segmented audience of 14,000 warm supporters who have
donated or volunteered before. Varied segment asks based on RFV selections range
from £15 to £1,000 depdendent on past activity. Press ads within Jewish newspapers
and regional synagogue magazines will build awareness and attract new supporters.
A second phase reminder mailing will follow in September. The target for the appeal
is £100,000.

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