# Against Breast Cancer aims to raise £90,000

- Link: https://fundraising.co.uk/2007/08/23/against-breast-cancer-aims-raise-90000/
- Published: 2007-08-23T23:00:00+01:00
- Author: Howard Lake

Against Breast Cancer has teamed up with CharityGreetings.com to raise £90,000 during
Breast Cancer Awareness Month in October.
Charity Greetings is asking Against Breast
Cancer supporters and the general public to buy nine Charity Greetings for £9 – 
£5 of which will go to the charity. Anyone who takes part will also be entered into
a prize draw for goodies such as luxury lingerie or vouchers for coffee and muffins.

The campaign, entitled ‘1 in 9’ highlights the fact that one woman in nine in the
UK will be diagnosed with breast cancer at some point in their lives.

Charity Greetings was launched in November 2006 and this is the first major charity
campaign it has run. Co-founder Craig Hartzel said the appeal would be publicised
by a viral marketing campaign, emailing Against Breast Cancer’s supporter base and
through articles in its magazine, Insight.

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The microsite will be live from 15 September.

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